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Bird Dog

By Contributor on September 6, 2019

Bird dog is a term used to describe a person who generates sales leads and furnish them to service providers.

They do not do any selling and is the epitome what what we call a middleman.

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However, the work they do centers around operations to generate leads like running call centers, doing online marketing, canvassing, etc.

Successful agents and bankers often work with a whole network of bird dogs in order to achieve their seemingly impossible sales numbers.

For example, sometimes top real estate agents can close over a hundred deals a year. Some even more than that. There is no way a regular agent would be able to close so many transactions. They do this by establishing referral networks with birddogs and pay a fee for the leads generated.

A loan brokers can also considered as birddog.

These days modern intermediaries are taking on larger scopes in the roles as middlemen to add value to their services.

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The pure bird dog is getting fewer and farther between.