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Home Fluffer
A home fluffer is someone with expertise in renovations and market value who guides homeowners about renovations that increases the home’s perceived value.
However, most of the suggestions they make to homeowners are inexpensive cosmetic changes that don’t really improve a property but positively enhances how people perceive it.
These types of changes can sometimes cause potential buyers to get emotionally attached to a house, and willing to pay a higher price.
For this reason, house fluffers are often associated with home staging.
This means that they are most often called upon when there is an intention of a homeowner to sell his house.
There are also often hired by flippers who want to spend as little money as possible to decorate a house to sell it for as high as possible.
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